Segmenting users into cohorts reveals patterns that inform targeted strategies to improve retention and growth.
What is cohort analysis?
This technique groups users by shared characteristics, tracking behavior across defined time periods.
Applications for product teams
Cohort data uncovers how onboarding improvements or feature releases affect user retention.
Best practices
Choosing meaningful cohort criteria and comparing against benchmarks are key to insightful analysis.
Want more like this?
Subscribe to receive the next article plus curated links and templates.
high